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Athens 2004

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Why you can trust SCMP

The best way to maximise enjoyment of an event of such magnitude as the Olympic Games is to be well informed. What's on and when is it on? Who are the performers? What are the objectives in each sport and how do the athletes go about achieving them? These are some of the questions answered in this unprece-dented publication.

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Read this magazine and when you settle down to watch the spectacle unfold on television, keep it near you to enrich your viewing exper-ience. When, for instance, you see China's Tian Liang and Guo Jingjing in action, more than just witnessing diving perfection, you will know you are watching a display by a couple in love. That their personal sacrifices to reach this point have resulted in recognition and riches beyond their early dreams. That their self-marketing strategy is the model for a new generation of Chinese athletes whose earnings could exceed those of current international sporting superstars.

Likewise, you will under-stand what the chances are of Lee Lai-shan, the darling of Hong Kong sport, repeat-ing that golden moment in Atlanta, but you will learn she has another burning ambition which could change her life as drama-tically as did her gold medal eight years ago.

There are many more such stories in these pages, focusing on Chinese, Hong Kong and international personalities. There are detailed graphics to explain some of the technical aspects of the disciplines, previews of each sport, and things to make you chuckle. Some-thing for everyone, in fact.

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