DR WEI SIANG YU, alias 'Dr Love', is firing on all cylinders. Singapore's self-styled sex guru has intentions not only on your bedroom activities but the room's decor, your fridge, your TV set, your holiday - in brief, any part of your lifestyle that might put you in the mood.
With three television shows planned, a series of sex-strategy books and a new romance-themed travel package concept (Love Airways), Wei is aggressively marketing his 'bio-communication concept' (a term he coined to describe how the environment communicates with the body and vice versa). 'What we hear, feel, see, taste and smell can all affect our body internally,' he says. 'That includes our reproductive system.'
Based on this tenet, Wei, who describes himself as a medical inventor, first developed a series of products and services, from workshops to SMS, aimed at improving people's health and giving them so-called body empowerment. He's now moving into lifestyle.
Wearing a bright orange T-shirt and his trademark squarish glasses on the top of his forehead, Wei peppers his conversation with such jargon as 'knowledge economy', 'biopreneur' (a biological entrepreneur, should you ask), 'bio-rejuvenation' and 'hormonal mapper' (a software program that allows a woman to chart ovulation and menstruation). Unafraid to broach what's often considered a risque subject in the conservative city-state, Wei jokes about his experiences.
Although his erratic conversation is sometimes hard to follow, Wei comes across as friendly and ebullient - someone in whom you might confide your latest boyfriend or girlfriend problems. And while he cultivates a certain quirkiness - he says he uses his trendy glasses only at night - he's quick to deny that he does so to attract media attention. 'I've always been a bit of an original,' he says. 'I was born like this.'
The 35-year-old speaks enthusiastically about his latest venture, Love Airways, whose first destination is Phuket. Teaming up with Thai Airways, travel agents and luxury hotels, Love Airways offers couples an 'integrated content experience': there's a pre-departure experience (a discount voucher for a Dr Love Spa Rejuvenation), a travel experience (the Dr Love Sex Strategy Book, a comic that might keep you occupied on the plane - note that mile-high club membership isn't included) and a destination experience (romantically selected villas, with Dr Love's bio-rejuvenation range of organic delicacies on the menu).