Several information technology trade and professional organisations are lending support to the newly initiated IT Matters for Hong Kong campaign, which intends to revitalise the struggling IT industry. 'We are not asking for increases in spending by the government,' said Wong Cheung-kiu, fellow of the Hong Kong Computer Society (HKCS). 'We are just asking for more concerted efforts in planning and executing IT promotion programmes,' Mr Wong said. Citing surveys which indicated that half of all IT professionals in Hong Kong felt less secure in their job than they did two years ago, campaign organisers said the public, the government, policymakers and those within the industry must work together to change the negative outlook. Charles Mok, president of the Hong Kong IT Federation (HKITF), said: 'A lot of students, unlike a few years ago, don't want to major in IT at university. 'The community, in this case, might be a little short-sighted. They are only looking at what's hot now. 'It's not fair to blame anyone - the campaign is intended to reach out to the community at large and reinforce a positive image for our community.' According to campaign organisers, 76 per cent of IT professionals had seen their salaries stagnate or fall. They said other economies in the region were growing faster than Hong Kong and this was due in part to better-positioned IT strategies. Mr Mok said: 'If we compare Hong Kong to Singapore, Taiwan or South Korea, our IT adoption in small to medium-sized enterprises is definitely lower. Why is that? 'One of the unfortunate characteristics of Hong Kong companies is they tend to be short-sighted and tend to look at IT as a cost rather than a necessity.' In addition, campaign organisers said while total sales for most IT companies had risen in the past two years, prices for IT products and services were falling. The campaign, initiated by the HKCS, HKITF, the Information and Software Industry Association and the Hong Kong Wireless Technology Industry Association (WTIA), will centre on the public, the education sector, policymakers and IT professionals. WTIA vice-chairman John Chiu said: 'We will also harness the opportunities brought to us by new technology, such as wireless communications, and the developing market in China.' The campaign hopes to greatly improve and capitalise on IT ties with China, and possibly promote the joining of IT outsourcing events in the United States, Europe and Japan. Mr Mok said the timing of the campaign had nothing to do with the Legislative Council elections next month. He said that the organisers had originally wanted to schedule the event after the elections but were unable to do so.