Now that trail blazer Avril Lavigne has proved the public are fed up with soppy pop and ready to rock, record companies are keen to follow her winning formula.
Their latest offering is actress-turned-singer Ashlee Simpson, who is best known for being Jessica Simpson's younger sister.
Thankfully the 19-year-old has something different to offer than Jessica's cute little love songs - instead she belts out rock 'n' roll.
Her debut album Autobiography, on which she co-wrote all 12 tracks, is surprisingly quite good.
Her style falls somewhere between Hole and British punk-pop girl band Kenickie. The title track is a catchy pop-rock tune about her rebellious nature, while Shadow is a strings-backed rock ballad about family issues. Fierce punk song Lala gives her a chance to let rip.
Autobiography doesn't sound like the usual manufactured pop. But if Ashlee wants to be as successful as Lavigne she needs to work harder on her singing and songwriting.