A crowd of screaming fans flocked outside the new Salon ide and Nail ide at Times Square, as TV stars and celebrities gathered to mark the opening of the salon. Women were easily in the majority for the event, which offered complimentary manicures to guests - although the presence of singer Chris Wong Hoi-kun and Metro Broadcast chief Kam Kwok-leung attempted to achieve some sort of gender balance. The two-hour cocktail party was attended by model Kathy Chow, Rosemary Vandenbroucke, Athena Chu Yan, Karina Lam, Miss Chinese International 2001 Bernice Liu and model-turned-singer Ella Koon. Also at the event were former Miss Hong Kong Winnie Yeung, Sheila Chan Suk-lan and Nicola Cheung Sum-yuet. The word 'ide' derives from the French word ideal, and most of the celebrities are patrons of salon owners, the IL Colpo group.