The chief executive of the Premier League has defended Cable TV's coverage of the English game, declaring the switch from satellite broadcaster ESPN/Star a triumph. Richard Scudamore's visit to the SAR was used as an opportunity to celebrate 1,000 hours of around-the-clock broadcasting since Cable launched its exclusive EPL channel. Although that only equates to 42 days on the air - the channel launched on August 14 - Scudamore was asked to cut a 'longevity bun' as part of a programme being taped for broadcast this Saturday at the station's Tsuen Wan studios. 'It's a big success story. A dedicated channel is all you can ask for if you're running a sports competition,' said Scudamore. 'It's great to have Hong Kong Cable as our partner in a fantastic hotbed of interest in the Premier League. The commitment they have shown has been fantastic. 'In terms of hours of programming, the amount of games they've taken live, it has been excellent. We couldn't have asked for more from them.' Cable TV's successful bid to claim the local Premier League rights from the Rupert Murdoch-owned pan-Asian Star/ESPN was met with howls of complaint from the English-speaking community, despite the fact that the same English-language match commentary remains available. However, Scudamore has little sympathy for those complaints. 'You have to be fair. We have media rights, we made them available through an open tender process and we went through a series of qualitative checks. Hong Kong met the qualitative requirements and they [Cable] won the auction fairly and squarely,' he said, adding that the Cable TV contract helped them get away from a limited diet of a handful of top teams such as Manchester United. Cable has been able to screen as many as nine or 10 live matches per week as well as many more shown tape delayed in their entirety. 'We're looking to promote the Premier League as widely as possible and we've always argued that there are more than just one or two teams in the league,' he said. 'Typical English games are full-on and fast and we've always felt that the more people saw the more they'd appreciate the league. So it is important for us to let the people see a wide spread of teams to broaden their interest. They've been able to see more matches and see more teams play.'