It took a long time getting here - 12 years, in fact - but finally Thierry Mugler's world-famous fragrance Angel has arrived in Hong Kong.
The perfume, first launched in 1992, made its Hong Kong debut at selected outlets last month alongside Mugler's men's range, AMen.
According to Thierry Mugler Parfums managing director Vera Strubi, the long wait was a deliberate strategy by the company, which has seen its perfume grow in popularity to become one of the world's top brands.
Ms Strubi, recently in Hong Kong for the launch, said this approach was in line with the 'timeless' image of the brand, which meant it had not fallen victim to changing tastes and fashions.
'Unlike other brands, Angel and AMen are not linked to a lifestyle or fashion, but instead to an imaginary world of celestial beings and superheroes,' Ms Strubi said. 'We think perfumes should be about emotions not fashion.
'As fragrances they are quite unique. Some people like them, some like them less, but those that do like them are very loyal to the brand.'
For Angel, fashion designer Mugler created a fragrance he said 'a child could give to his mother' with 'celestial, delicious and voluptuous' notes of honey and patchouli enhanced with chocolate, caramel and vanilla.