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HKMA/TVB Award for Marketing Excellence 2004
WINNERS
GOLD
YoHo Town - Transforming Residential Property into a Lifestyle Brand, by Sun Hung Kai Real Estate Agency
SILVER
Swire Homes' Distinctive New Living - The Orchards, by Swire Properties
BRONZE
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Launch of a New Brand: VAGO with Insolia - The Painless Hi-heels, by Ossia Marketing (HK)
CERTIFICATES OF MERIT
Fairwood Re-branding, by Fairwood Holdings
The Launch of 3, by Hutchison Telecommunications (HK)
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Regalia Bay, by Regal Estate Agents
CITATION FOR INNOVATION
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'Lunch boxes are no longer ordinary from now' (unofficial translation from Chinese), by Lunch Republic
CITATION FOR OUTSTANDING TV CAMPAIGN
KMB's 10 Second Info Service Campaign, by Kowloon Motor
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