A DECISION on the launch of a new English-language newspaper in Hong Kong hinges on a feasibility study commissioned by the Oriental Press Group. Herman Hui, executive director of the group, said the report was due within a month and he expected preliminary assessments inside two weeks. The Oriental group board would consider the detailed research report as a matter of urgency, he said. Mr Hui denied rumours it had been decided in principle to proceed. He also denied the paper's launch was planned for before next year, and it would be called The Independent. ''The first time I heard that proposed name was the day before yesterday,'' he said. ''No decision as to whether we will proceed can possibly be made until after the full report has been studied, and I have not been advised of any such launch time frame,'' Mr Hui said. It was ''simply too early to say what the final choice will be''. Speculation about a new English-language paper re-kindled during talks to sell 34.9 per cent of the Post's parent company, South China Morning Post (Holdings), from the News Corporation to Kerry Media. The sale was finalised early this month. Editor-designate of the new paper, Steve Vines, the Hong Kong correspondent for Britain's Guardian newspaper, said: ''Any start up would be very rapid.'' ''The group has been thinking about this for some time and took the view that there would be a very good market position for an independently minded newspaper.'' Mr Hui said: ''Before studying the report, I will not have my hands tied as to precisely what type of newspaper it will be. ''But my personal feeling is that it should be a full-sized paper, not a tabloid or a magazine style.'' All the group's publications - Hong Kong's top-selling paper, the Oriental Daily News, the Oriental Sunday, East Week and the Racing Journal - are Chinese-language. Mr Hui declined to specify the feasibility study's terms of reference. , and only said ''certain guidelines'' were laid down. Undoubtedly, a key element will have been the likelihood of attracting adequate advertising revenue. Overall advertising revenue for The Oriental Daily News is soaring: display climbed 44 per cent last year and by a further 27 per cent in the first five months this year; classified rose 12 per cent this year.