With advertising on the way up, weekly appeared to have survived the worst
A media analyst yesterday reacted with surprise at the timing of the change in format of the Far Eastern Economic Review.
'It is a bit surprising for us that it happened now,' said Andras Vigh, chief executive of Zenith Optimedia. 'If it had happened one or two years ago it would have been less of a surprise.'
He said the Asia-based Review had been involved in a head-on battle with global titles like Time, BusinessWeek and The Economist.
'It is true the competition is stronger and more competitive than before between the weekly news titles.
'The others are still performing well.
'For us it looks a lot like an efficiency move that will make it a lot cheaper to support as a monthly.