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Product: Polaroid x530
Price: $3,180
Pros: Great price; easy to use; lightweight and wallet-sized
Cons: Photo quality only comparable to 35mm film quality photos; unable to output slide film quality photos 

Polaroid has announced the launch of its x530  digital camera, the world's first 4.5 megapixel point-and-shoot model to incorporate the award-winning three-layer Foveon X3  direct image sensor. It will be available  this month. 
Especially designed with user-friendly features combined with advanced functions, the  camera offers the image quality essence of 35mm film and makes sharp 8x10 inch  prints.
It also offers auto/manual white balance, a 10cm to infinity macro range, movie clip recording capability,  3x optical zoom, 4x digital zoom, auto-focus lens, a two-inch colour TFT LCD display and four flash modes.  
 The automatic settings   make picture taking for first-time digital camera users a snap.   Advanced users will  fall in love with its sophisticated features,  like the RAW file format capture, X3 Full Light, and In-camera editing.
  The camera has a Foveon X3 direct image sensor - the first time this has been used in a consumer camera - so I am surprised  it is not  more expensive (HK$3,180 including  bundled CD-Rom software and some  accessories). 
Foveon X3 direct image sensors are the world's only image sensors that directly capture red, green and blue light at every pixel location.  Consequently, the x530 boasts higher colour accuracy than most  cameras of  a similar class.
Users can capture images in jpeg  and X3F RAW 'digital negative' file format which can be processed with the bundled Polaroid PhotoLab application (compatible for PC and Mac), to maximise the colour  capabilities and fine tune images  of the Foveon X3 direct image sensor.
The user-friendly PhotoLab application allows users to simply press a button to detect which area in the photo is over-  or underexposed. They can then make the necessary adjustments. 
The enclosed Lithium-ion battery is rechargeable, while the camera  takes TV-quality videos   and is SD/MMC card compatible. 
The bundled software includes a Polaroid x530 camera driver for PC, Polaroid PhotoLab for PC and Mac, ArcSoft PhotoStudio 5.5 for PC and PhotoStudio 4.3 for Mac. Adobe Acrobat Reader for PC and Mac,  and a PhotoLab user manual and card reader driver for PC are also included.?



It's a snap with Polaroid