These days, it doesn't matter how much money, or jewellery, a celebrity has - as long as they draw a crowd, the freebies are theirs for the taking.

The 'show-up' gifts a celebrity receives for a launch party include expensive accoutrements such as diamond watches, diamond necklaces, unset diamonds ... well, you get the picture.

Take, for instance, the recent Dior fashion-show party at Pacific Place 3. Anthony Wong Yiu-ming, Candy Lo Hau-yam and Edison Chen Koon-hei were all presented with the new Dior watch, which had enough ice on it to put an iceberg to shame. Michele Reis was given the exclusive new Ideale watch recently, as was Michelle Yeoh Choo-kheng, who also was given two one-carat diamonds.