Maggie Q has added a bit of glamour to rubbish collecting by becoming the face of this year's International Coastal Cleanup Day. During tomorrow's cleanup, an eager band of volunteers with a few junk-collecting junks will comb ungazetted beaches around Sai Kung - particularly Tai Long Wan - for trash. 'In Hong Kong there's just no awareness of environmental issues at all,' model-turned-actress Maggie Q said. 'Keeping the environment clean has to be an ongoing effort, but it seems that Hong Kong people just have to have it beaten into them, unfortunately.' She was disappointed that most people taking part in events such as Coastal Cleanup Day came from overseas or had spent significant time overseas. 'It seems that people who are actually from here are reluctant to put in any effort towards keeping this place beautiful.' Local organisers of International Coastal Cleanup Day are also attempting to establish a sustainable community waste management programme for Hong Kong's beaches and country parks. 'Traditionally, the job of maintaining these beaches falls to community groups,' said the event organiser and managing director of environmental consultancy Ecovision, Lisa Christensen. 'But the effort is ad-hoc and that is just not sustainable. There needs to be a better waste-management infrastructure in place.' Ms Christensen said Ecovision was looking for government approval to establish a community-based waste-collection regime. 'The fact that people are devoting a whole Saturday to a cleanup day shows there is a genuine willingness to do something out in the community.' Ecovision's plan would see waste collection and recycling stations developed at various sites which would then be managed by community groups. 'This is the way it works all around the world. It is about having the infrastructure and the education system in place so people do not just dump it, but put it in the bin,' Ms Christensen said. Last year, 2,710 volunteers collected more than 14.6 tonnes of waste from about 22km of beaches and waterways, while 815 divers removed almost 2 tonnes of rubbish from the seabed. Of the waste removed, 73 per cent came from shoreline and recreational activities, with food wrappers and containers making nearly 20 per cent of the total. More than 10 per cent of the rubbish collected last year was left by smokers.