Forget Botox - the latest claimed remedy for wrinkles is a device that looks like an electric razor. Pressed against the face for 10 minutes a day, the makers say it uses new 'light and heat energy' (LHE) technology to renew collagen, the resilient protein that supports the skin, tendons and other connective tissue. It was among thousands of products on show yesterday at the Cosmoprof Asia 2004 beauty products fair that has attracted 850 exhibitors from all over the world. Oded Ron Edoute, president of Radiancy Asia which developed the device, said it was safe enough to be used at home. But he added the machine could not replace treatment at professional beauty salons. 'It's more for maintenance, brightening up skin tone and tightening the skin,' he said. 'If you have very deep wrinkles, you have to get treatment at beauty salons.' The machine, which retails for US$1,000, emits beams of light every millisecond. Mr Ron Edoute said most laser beauty machines used intense pulsed light technology, which could cause burns if used by untrained personnel. 'LHE reduces the light source while adding heat. It's a lot easier to control,' he said. 'The chance of getting burned is almost zero. We had more than 100 people test the product and there were no side effects. None got burned.' Men have not been neglected in the range of products on show. Germaine de Capuccini, for example, has launched a For Men men's series designed for frequent travellers. Edmond Wong Chai-wing, the company's general manager for Hong Kong, said demand for men's skin-care products had increased. 'In the past [men] only stole moisturisers from girlfriends or mothers,' he said. 'But now with beauty salons dedicated to men, they no longer feel embarrassed about getting treatments.'