DON'T ASK SASHA what he thinks of the future of the dance music scene after the superstar DJ era. Because, as he'll tell you, there's been no crash or burn-out to the global party phenomenon that shaped and defined 1990s youth culture.
'I don't think it's over at all,' Sasha fires back over the telephone from Melbourne, one of the stops on an Australian tour to promote his new compilation CD, Involver. 'Maybe it's not what journalists want to write about now, but all the big DJs are still really big, and just as busy - if not busier - than five years ago.'
Talk about a journalistic faux pas. This is the guy who, according to the 'Hall of Fame' on the bbc.co.uk website was, for some time, the highest-paid DJ in the world. Even given the fact that super clubs such as London's Ministry of Sound and hotspots such as New York's Twilo are no longer around, and only DJ Magazine and Mixmag are still in circulation, electronica is still pumping a throbbing beat to millions.
The culture is more widespread now and has evolved into a healthy state, where parties are about quality, not quantity, Sasha says. Contrary to the industry's media declaration that 'superstar DJs' don't exist any more, Sasha and his peers are still being booked - and paid bundles - to play in different countries every weekend.
Over the years, when other spinners have come and gone, his moniker has retained its crowd-pulling power. With Britain, Europe, US, Australia and Asia tucked into his back pocket, gigs these days are about exploring fresh fields.
'Four years ago, I was playing to 1,000 people in Buenos Aires,' says the 35-year-old, who played his first gig in 1988. 'Now, about 15,000 turn up. South America is really hot right now.'