Hutchison Telecom, Hong Kong's first and so far only third-generation (3G) mobile operator, on Wednesday said it would retain its mass-market, low-tariff strategy when rival SmarTone Telecommunications entered the 3G market next month. Hutchison has also launched three new handsets - from LG, Motorola and NEC - and unveiled a new marketing campaign to reinforce the '3' brand before the SmarTone launch. Pricing for two of the three handsets, the LG 8130 and NEC 338, is below $2,000; both are bundled with a monthly 3G package at $183. The Motorola A1000 3G Smartphone is $4,380. 'We are not devising our pricing strategy because of a particular operator ... but eventually everyone will switch to 3G, so we hope to continue to go after the mass market,' said Dennis Lui Pok-man, chief executive of Hutchison Telecommunications International (HTIL), holding parent of Hutchison Telecom. When the mobile giant launched 3G services in Hong Kong in January, analysts were surprised by its aggressively low pricing, as they had previously expected the company would price the service at a premium over 2G. Since then Hutchison has even reduced its tariffs to as low as $123, with more than 1,000 voice minutes and 150 minutes of video calls. Meanwhile, Mr Lui said the group would probably have some 'good news' when it reported operating data next month from key 3G markets in Britain, Italy and Hong Kong. For Hong Kong, Mr Lui said revenue from its multimedia services had increased to 20 per cent of its average revenue per user (arpu) - the highest among the six mobile operators in Hong Kong and comparable with the 17 to 20 per cent shown by European operators such as Vodafone and Orange. Multimedia revenues at competing Hong Kong operators average between 7 and 8 per cent of arpu. Mr Lui said HTIL still hoped to complete the consolidation, spin-off and separate listing of its Indian mobile businesses in Mumbai before June next year. HTIL would float 10 per cent of the consolidated Indian company - the minimum allowed by Indian securities law. The IPO would be shared between domestic retail investors and global portfolio investors. According to HTIL's listing prospectus, Hutchison India businesses' net profit last year was $50 million. Assuming that the Indian share offering had taken place last year and caused a 10 per cent dilution in HTIL's group interest in Hutchison India, HTIL's net profit for last year would have been reduced by $5 million. India is the jewel in HTIL's crown, accounting for 76.32 per cent of the group's operating profit last year. HTIL reported a net loss of $214 million for last year.