Visiting a supermarket has become a sign of high culture, if ParknShop is anything to go by. Amid 'lowest prices' and 'free delivery' posters, Beethoven and Brahms jump at you with this new Hong Kong Sinfonietta poster (pictured). 'It's only a short-term arrangement,' insisted ParknShop's spokeswoman, Teresa Pang Sau-kwan. 'We just happened to do a joint promotion with the Sinfonietta and if we have the space, we'll put the poster up.' Now in case you jump to the conclusion that the supermarket giant's art-loving gesture is being prompted by sister group Cheung Kong's bid to develop the West Kowloon cultural hub, Ms Pang said it was nothing of the sort. 'Don't think one step further,' she said. 'It's really nothing.' Social commentator Mathias Woo Yan-wai thought it was a step in the right direction, but said if big corporations really wanted to support the arts, they should set up funding foundations. Hear this, hub bidders?