THE music itself evokes images of a Sunday afternoon concert in a musty-smelling auditorium, wearing scratchy new clothes and being ever mindful of a parental glare. But the packaging is more like rumpled T-shirts and boom boxes with the volume cranked up. Way up. Six compact disks released on the label Counter Culture are aimed at drawing 18-to 24-year-old head-bangers into the realm of classical music listeners. American record entrepreneurs Rob Enslin, 25, and Ken Wells, 29, decided the trick was in the packaging. The CDs are in bold black, red and white boxes with titles such as Not Bad for a Kid (Wolfgang Amadeus Mozart), What Does a Deaf Guy Hear? (Ludwig van Beethoven) and Long Hair Loud Music (assorted symphonies). An album of Johann Sebastian Bach, Prolific in Every Respect, credits him with ''273 songs, chorales and arias; 260 cantatas, 246 organ works, 218 other keyboard works, 30 orchestral works, 20 children and 2 wives (not at once).'' Don't Give Up , with music of Peter Ilyitch Tchaikovsky, notes that despite his success with ''Swan Lake'', ''The 1812 Overture'' and other pieces, his piano teacher in 1855 said: ''There was nothing, absolutely nothing, that suggested a composer.'' Counter Culture and its parent company, Intersound Entertainment, are not the first to try to lure young people to listen to classics. ''I think we're the first guys who tried to talk to somebody who's 24 years old in his own language,'' said Mr Wells, a rock musician who designed the packaging and advised Mr Enslin on writing the liner notes. ''We're saying 'They're like you, these composers, these masters are just like you','' Mr Wells said. ''We're not talking down, we're not patronising, we're not sarcastic. We're just talking to them on their level,'' Mr Enslin added. Mr Wells said the line is ''not exactly blowing out the door like the hula hoop'', but 12,000 CD sales since July and an even greater number of matching T-shirts, tell them it is catching on. Symphonies in many US cities are dealing with the greying of their current audience and looking for innovative ways to bring in younger season-ticket holders. Some orchestras, including Miami and Atlanta, have proposed Counter Culture nights, offering young soloists, lower-priced tickets, food by restaurants such as Hard Rock Cafe, and a very relaxed dress code. ''Improper attire required,'' Mr Wells said. Mr Wells noted there is no fad pressure to turn a quick profit with Counter Culture. ''We've had the luxury of being cautious with this project because classical music will continue to be around for a while. That seems to be paying off very well,'' he said. ''I guess the pipe dream would be to take someone who's 24 and lead them into other stuff from Counter Culture and slowly into other classical works,'' he said. ''That would be a long-term goal.''