A Cheung Kong executive says critics are not listening to its West Kowloon plans Debate over the West Kowloon cultural district has become too politicised, a Cheung Kong executive said yesterday. 'The bidding is a tough job. I'd rather go to a land auction, which takes just half a day and I don't have to do all the talking and explanation,' said Cheung Kong (Holdings) executive director Grace Woo Chia-ching. Li Ka-shing's flagship firm is among those vying to develop the massive project. Ms Woo's remarks came as the government last night announced details of public consultation events to be held next month. There will be main exhibitions at the Hong Kong Science Museum and City Hall, regional exhibitions and at least eight discussion forums. The bidders must provide layout plans, conceptual designs for arts and cultural facilities, and disclose how the facilities will be managed. The companies also must provide a model of the whole project and three other models of various aspects of the site; a video in English, Cantonese and Putonghua; informational pamphlets; and data including plot ratio, gross floor areas and usage. The process is aimed at allaying some of the concerns highlighted by Ms Woo. She urged the project's critics to closely examine the proposal submitted by Cheung Kong and Sun Hung Kai Properties in a joint venture under the name Dynamic Star International. 'The whole issue is too political,' she said. 'When people criticise the project and demand that others listen, they should also listen to us. The arts [are] about communication and communication is a two-way process.' She insisted that democratic principles would prevail in forming the company boards that Dynamic Star has pledged to create to run the cultural aspects of the project separately from the property side. 'There will be democratic elections,' she said. 'How the elections can be conducted, whether the developer and the government should have representatives on the board, are all up to the public to decide.' Other consortiums on the short list are World City Cultural Park - a subsidiary of Henderson Land - and Sunny Development, formed by Sino Land, Wharf (Holdings) and Chinese Estates Holdings. The winning group will develop the 40-hectare waterfront site and manage it for 30 years. Ms Woo said the focus should be on what the developers can deliver to Hong Kong. 'We are not competing about [who can provide] the lowest plot ratio. The competition is about who can bring a world-class cultural hub to Hong Kong,' she said. 'Developers are more flexible than the government and more resourceful than non-profit organisations.'