What would you buy if you had $10 million to spare? A luxury flat? A yacht? Or the ultimate status symbol, a Rolls-Royce? The British-based luxury carmaker has been celebrating its 100th anniversary this year and last night a number of VIPs were invited to Repulse Bay to view the 100EX, the prototype model designed for the occasion. 'It is not a product launch,' said Graham Biggs, the head of corporate communications at Rolls-Royce, which is owned by German manufacturer BMW. 'It is a showcase of the finest design of engineering technology.' The vehicle was first unveiled in March at the Geneva Motor Show and has since travelled to the United States, Australia, and Singapore and will appear in Shanghai after Hong Kong. No price has been put on this 'work of art', which the firm plans to launch commercially in 2007, but it is likely to be much higher than the Phantom, which sells for about $5.5 million to $6 million. 'We are focusing on one-on-one, face-to-face business,' Mr Biggs said, adding that they were aiming at people who bought cars as collectables, such as the client who had a Phantom for each of his eight homes. Rolls-Royce, which has enjoyed great success in Hong Kong for decades, entered the mainland last year and now has dealerships in Guangzhou, Beijing and Shanghai to cater for the booming market of young entrepreneurs who like to reward themselves with the best things in life. 'It is a high-end luxury product,' Mr Biggs said. 'There is no need for massive advertising or major above-the-line promotions. We build relationships with potential customers. When one decides to buy a car like the Phantom, it is a very special moment.' By 2007, when the 100EX comes on line, there are sure to be thousands more mainland tycoons who can afford such a moment. garden glamour Friday night is always party time. And last week, the Association of Accredited Advertising Agents of Hong Kong turned it into a 'Make Some Noise' garden party by holding the annual creative awards on the lawns of the Repulse Bay Hotel. JWT came out top of the awards list, amassing 102 points for its body of work over the year, but it was Leo Burnett which scooped the most prizes, 28 to JWT's 26, including the prestigious Kam Fan award for the Nanjing Fiat Palio 'Farewell' television commercial. The same TV advertisement also took the gold award for the motor vehicles category. 'It is the first time Kam Fan has gone to a mainland piece of work,' Leo Burnett executive creative director Eddy Booth said. 'It is a strong indicator of the rising standard of Chinese campaigns. It shows that not only multinational clients like Nike and Fila, but local brands in China also have a high acceptance of creative advertising,' said Mr Booth, who received the trophy from one of Hong Kong's most popular movie stars, Anthony Wong Chau-sang. Adding to the heat and noise of the night were sexy MTV hosts and a stuntman who set himself on fire. 'This year is only the start,' said Rob Sherlock, the chairman of HK4As creative committee. 'We promise to have something bigger next year.' musical chairs The pick-up in the economy is being accompanied by a new round of musical chairs in the advertising world. McCann Worldgroup has appointed M&C Saatchi's Asia president Kevin Ramsey as president and chief executive of its Japan operations. Mr Ramsey, who is also a former president of J Walter Thompson Asia Pacific, will take up the post next month. Max Gosling, McCann Worldgroup's current president and chief executive in Japan, will become chairman of the Japan operations and continue as regional director of McCann Worldgroup Asia Pacific. M&C Saatchi is forming a new executive team for the Asia-Pacific region to replace and extend the role of departing president Mr Ramsey. Australian creative partner Tom McFarlane has been appointed regional creative director while Sophie Ayles will be based in Hong Kong as a regional planning director. The team is completed by executive chairman Tom Dery and chief financial officer Peter Cameron. Iris Lo, a previous Kam Fan Award winner, is leaving Bates to join M&C Saatchi's Hong Kong office as a replacement for Tony Hon as an executive creative director. The Hong Kong agency will move into a bigger office at Quarry Bay from Wan Chai next month. Finally, Ruby Or of TBWA Hong Kong is to become general manger of Lowe, taking over from Don Lancaster, who will be leaving the company at the end of the month.