Marketing role with plenty of fizz

PUBLISHED : Saturday, 04 December, 2004, 12:00am
UPDATED : Tuesday, 03 July, 2018, 10:02pm


Related topics

In search of an exciting opportunity to boost your market development experience? Then read on.

A globally recognised brand name is looking for a market development manager.

'PepsiCo International is one of the world leaders in food and beverage, and its success is the result of superior products, high standards of performance, distinctive competitive strategies and the integrity of its people,' said Ivy Ford, manager of the commerce division at Hong Kong-based firm Links Recruitment.

This new position was the result of PepsiCo's emphasis on 'on-premise market development', Ms Ford said.

The successful candidate, who will report to the general manager of Hong Kong operations, will be responsible for managing and developing key 'on-premise' customers.

Other responsibilities include assisting the general manager to achieve annual business targets in terms of sales volume of products and the number of Pepsi outlets, managing international and local on-premise customers and driving the new accounts development plan.

Managing the distribution sales team is another duty.

'Working closely with the marketing team to ensure good merchandising and successful promotions is important,' Ms Ford said.

What makes this job stand out?

As a leader in the global marketplace, PepsiCo has recently been recognised as an icon for teenagers.

The successful candidate would have exposure to key accounts and the freedom to be creative and use his or her initiative, Ms Ford said.

They also would enjoy the prospect of unlimited career opportunities.

Links Recruitment is therefore looking for someone dynamic and energetic, and with a strong interest in working in the beverage industry.

A demonstration of strong leadership skills, motivation and a desire to see results would be well received at the interview, Ms Ford said.

Ideally, the candidate should have about eight years' sales experience in the local beverage or fast-moving consumer goods market, preferably in an on-premise capacity, although key account management skills are also acceptable.

'At the end of the day, PepsiCo needs someone who knows their market, can manage a sales team and drive the business forward,' Ms Ford emphasised.

The promotion prospects for the right candidate are bright.

'There are a number of opportunities awaiting the right candidate, if he or she works hard and proves him or herself,' she said.

'PepsiCo believes in developing its internal staff, and places priority on training and career direction within the company.'