IT WAS interesting to note the reported advertisement revenues for STAR TV recently.
In the first half of this year, its total was US$31.4 million, after US$12.7 million in all of 1992.
The report also noted that nearly 75 per cent of STAR's total revenue last year came from its ''founding advertisers''.
These were the multinational and advertising communities, who, STAR claimed two years ago, had ''displayed a positive attitude to the pitches made to them . . . with some 60 companies reportedly signing for the Hutchvision Founding Advertiser Plan (FAP)''.
Each signatory allegedly made a US$2 million commitment to the fledgling seven-channel network.
Hutchvision then went on to claim that their FAP would consist of 80 members, who would receive benefits such as Hutchvision warrant options, of 0.5 per cent, and reduced ad rates. The FAP should provide the company with an assured US$160 million over the first two years of its operation, it was claimed.
Hutchvision spokesman George Chan claimed that most of the adherents to the FAP were companies that had not previously undertaken television advertising in Asia.