FINNISH ARCHITECT and designer Alvar Aalto began to make a name for himself about 80 years ago and the fascination with Scandinavian design can be traced directly back to his work designing furniture, vases and buildings.
The heritage of this era seems to have landed squarely at the door of Nokia.
From wood-pulp to rubber to mobile telephony, Nokia has had an extraordinary history and few modern companies can boast of such a history of reinvention.
It is significant that Aalto got his start in the 1920s because Nokia recently launched a series of mobile phones aimed at those with a sense of design and style. These fashion phones are for people who see a mobile phone as more than an instrument with which to send messages.
Finland's design sense and history were key factors in the new design. Nokia Mobile Phones Hong Kong and Macau general manager Bruce Lam said the 1920s played an important role in creating the concept.
'Nokia's new fashion collection revealed three uniquely fashion-forward designs that reflect the values of the 1920s movement and Nokia's own design philosophy. The Nokia 7260, 7270 and 7280 are each a unique fusion of the latest technology and leading designs to create a sense of fantasy-fashion that we believe will appeal to many,' Mr Lam said.