THERE can be few success stories to compare to that of Esprit Shoes and Accessories - part of the Esprit chain.
Since the company's shoe collection was launched in spring last year, millions of pairs have been sold in Hong Kong.
Eran Cohen, product development manager for shoes and accessories in the region, explained the success of the range.
''Our shoes are fun fashion shoes. They fit into the Esprit image, which is clean and attractive, with a trendy feel.
''We really fill a hole in the market. They are moderately priced for the Asian market, yet offer European sophistication and quality.'' Shoes range in price from $95 for canvas pumps to $795 for top-of-the-range leather shoes.
This season, there will be more than 80 different styles on sale, from firm favourites such as elastics and the leather loafer to the heavier styles of the grunge look.