Shoe giant says campaign featuring NBA star fighting Chinese icons has been well received
Nike says it will continue to broadcast a controversial television advertisement in Hong Kong despite being forced to take it off the air on the mainland.
The ad features American basketball star LeBron James fighting and defeating a white-haired kung-fu master, two Chinese women and a pair of dragons.
The sports-shoe giant issued a 'deep apology to Chinese consumers' over the advertisement last week after the mainland's State Administration of Radio, Film and Television said it had stirred up 'strong public indignation'.
But Nike said it would not withdraw the advertisement from Hong Kong, where it had provoked a more positive response.
'In Hong Kong, we have not received any complaints or any negative feedback,' said a spokeswoman for Nike's operations in Hong Kong.
'In fact, the campaign was well received by young people.'
