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'Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it.' In times when the car industry is capable of mass producing automobiles at a rate not dissimilar to that of rabbits, it's somewhat comforting to read the words spoken by the late Sir Henry Royce. His company has always made it clear its passion for car production exists beyond the flashy exterior.

Celebrating 100 years of automotive elegance,  Rolls-Royce has developed the 100EX Centenary Experimental Car. The exclusive, one-off model is eye candy for even those who plead ignorance when it comes to cars. The 100EX has inspired Rolls-Royce to get the cogs turning  on production of the RR02, which is based on the 100EX design and  set to arrive on the market in 2007.    The price region is unconfirmed, but another model, the Phantom, costs up to  $6 million  and the RR02 is expected to be considerably more. For details, visit www.rolls-roycemotorcars.com.



100EX Centenary Experimental Car