Christmas comes only once a year. And there is a lot of pressure on people to buy gifts. Everywhere you look, there are posters and advertisements in the media encouraging you to buy a present for someone.
The job of the people who write these advertisements is to persuade consumers to spend their money. They do this by giving just enough information for buyers to become interested, visit the shops to find out more and then buy the product. These writers are called copywriters.
Look at the advertisements below and see if you can spot the features of good copy.
Look out for simple, direct language.
Try and spot what words help to 'sell' the product.
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