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Supathugz and Da Jamz

So Hot it Hertz

(J-Sonic)

Supathugz and Da Jamz say they're aiming  for a musical mutiny, overturning Canto-pop's reign, starting from the underground up.

Their hybrid of hip-hop and R&B ballads,  with guest vocals from the likes of Jessica, Kenn, MC Yan and Ella Koon, aims to 'drop a bomb' on the Asian music scene.

Taking a style of music  born on the streets of the US and delivering it to the Hong Kong public has been the mission of many artists in recent years. MC Jin is perhaps the  best-known Chinese rapper, yet he conveys his messages in English and is  quite well known  in the US.

Unfortunately, So Hot It Hertz fails to  deliver what it promised. Despite enlisting Kenn to sing vocals on 2 Love, the result is reminiscent of something Prince might have done in his hey day (albeit with a hip-hop undertone). Hanjin is better known for his time as Edison Chen's album producer, yet R24 falls short of what it aims for. The end result sounds like a Nelly cast-off.

This album is a difficult pill to swallow. The vocals sound too forced in Cantonese and Putonghua.

The French have mastered how to deliver hip-hop in their own way, but  you can't help but feel that Supathugz are  concentrating too much on how the vocals fit with the beats.  No two tracks really sound the same, which  is always refreshing when it comes  to hip-hop.  But good mixing isn't enough.  All the ingredients have to work together in order to bake the best cake. In this  case, the souffle has come out of the oven rather flat.



Supathugz and Da Jamz