THE three-day autumn conference of the Intermodal Association of North America (IANA) will end in Nashville, Tennessee today. More than 500 transportation and distribution executives are attending the conference. ''The conference programme covers a wide variety of industry issues including developing information and equipment technologies, intermodal as change agent in physical distribution and the future role of intermodal marketing companies in equipment leasing,'' said IANA president John McQuaid. A series of workshops focused on trends in containerised motor vehicle transportation, the proliferating problem of cargo theft and the soon-to-be launched customer identification life, he said. The keynote address was delivered by James Morehouse, vice president-consumer products practice at A.T. Kearny. Mr Morehouse discussed changing consumer attitudes and what successful companies will have to do in the years ahead. Other guest speakers included Thomas Myers, assistant vice president-traffic and transportation, Service Merchandise; Peter L. Manion, manager of transportation, Ford Motor Co; and Lazar Spasovic, assistant professor of Management and Transportation-School of Industrial Management and The Centre for Transportation Studies and Research New Jersey Institute of Technology. The mission of the IANA is to promote the benefits of intermodal freight transportation and encourage its growth through innovation and dialogue. The IANA's goals include the promotion of the benefits of intermodal freight transportation to the shipping community, and the education of lawmakers and other government representatives about the industry.