An advisory body for the cultural and creative industries may be a step in the right direction, but the chief executive's proposal is far too vague to offer any concrete help, says independent film director Vincent Chui Wan-shun. 'It doesn't have a direction,' he said. 'The government should have well-planned and concrete measures to tackle the issue. Film funds subsidising random training courses don't help because these talented people won't have jobs even after they are trained.' The proposed body will help to formulate policy and direction to develop local creative industries, according to Mr Tung, but he did not spell out specific measures. Mr Chui, a co-founder of independent film promotion body Ying E Chi, had his previous films screened at venues such as the Hong Kong Arts Centre. But his last feature, Fear of Intimacy, involved commercial elements such as star actor Tony Leung Ka-fai. He would like to follow this formula in future projects, but things are not progressing smoothly because the local film industry is suffering. Mr Chui said although he did not fully rely on the commercial sector, a healthy industry as a whole would certainly offer more opportunities for independent artists like himself. He cited Hollywood as an example. 'A lot of independent productions are financed by the money made from commercial films,' he said. 'If the industry is mature, audiences will ask for wider diversity, and they will tolerate some rather offbeat films.' Mr Chui said that to build a vibrant creative culture, the government should begin with education. 'Education is the best way to build up a good atmosphere for creativity. Art appreciation should also be one of the government's priorities, such as teaching young people to watch films.' He said that in comparison, the South Korean government had a clear direction and a well-rounded plan to promote movies, from education to film festivals. 'The government should be aware of the fact that a long-term plan is necessary,' he said. 'It should also emphasise that the film industry isn't just about making money. It also has an important cultural aspect.'