Next month's Carlsberg Cup featuring five-times world champions Brazil is expected to reach a global television audience of hundreds of millions with state-owned China Central TV (CCTV) broadcasting the game all across China. The much-anticipated February 9 showpiece on the first day of the Lunar New Year will also be shown live to 17 countries in the Middle East, five North African countries, all over Brazil and some parts of North America, making it one of the biggest sporting events to be beamed from Hong Kong Stadium. In 2003, Real Madrid's visit also caused a media frenzy and that game scored a record local TV audience of 3.3 million or 51 rating points. It was watched by all but two per cent of all total TV views at its peak. But the Brazil game could make a bigger impact, especially if the game is shown live on local terrestrial channel TVB as organisers announced yesterday at a news conference that the Lunar New Year spectacular will only be shown live on TV if the match is attended by a full house. Paul Kam of promoters ProEvents said he wanted to tell the public that the match could be closed to local broadcasters if there are still tickets left for the game. 'Normally, when the game is attended by a full house, we broadcast the game live. 'We don't want to tell the people in the beginning that we would broadcast the game. We want to clarify this and to remind the people,' said Kam. 'The game will be shown live to millions of people all over the world. We are also negotiating to show the match in some European countries as well.' CCTV will show the match live nation-wide on Channel Five and will reach millions because they would arrange broadcasting with local provincial networks. 'Because the match will kick-off at 5pm, this represents good timing too. 'Normally matches are played at 8pm, but we are playing before that. Our match will be on before some of the Asian World Cup qualifiers,' he said. The Brazilian national squad will be split into two parties when they arrive here on February 7 and 8 - with the players' arrivals depending on domestic fixtures. Tickets will go on sale from Sunday with a lot draw for 25,000 tickets for public sale commencing at 8am today.