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Listen while you walk

Reading Time:5 minutes
Why you can trust SCMP

'SENSE IT, SEE IT, get it, taste it, hear it, live it, love it,' is how Hong Kong sells itself to the rest of the world.

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But what is 'it'?

First-time arrivals find themselves bombarded with messages telling them that life in this city revolves around eating, shopping and Jackie Chan - and if they took the Hong Kong Tourism Board's word for it, they'd be forgiven for thinking that was all.

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Cast your mind back to the brouhaha last summer when the decision was made to drape a giant shopping bag around the clock tower on the Tsim Sha Tsui waterfront. A marketing gimmick that was, according to board spokeswoman Bonnie Ngan Suet-fong, aimed at 'promoting our city's unique culture to shoppers through a 'shopping-bag' design and attracting them to participate in the city's cultural and heritage activities, thus extending their experience beyond shopping.'

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