The Success Principles
by Jack Cranfield
Element $160
Jack Cranfield knows about success. From humble beginnings he's built a US$80 million business. He has an 'outrageous' relationship with his 'amazing' wife and wonderful children, and socialises with movie, television and music stars. He's distilled the secrets of his success into 64 success principles, from Take 100 Per Cent Responsibility for Your Life to Empower Yourself by Empowering Others. He's full of crusty advice and pithy quotes: 'You can't hire someone else to do your push-ups for you'; 'When you come to a roadblock, take a detour'; 'Nothing changes until you do.' He also describes how he once created a replica of a US$100,000 bill and affixed it to the ceiling above his bed. On waking he'd see the bill, close his eyes and visualise the house he'd live in, the furnishings he'd own, the car he'd drive and the holidays he'd take. He soon came up with his first US$100,000 idea.