CONSUELO Mack is not your average American television personality. She arrived in Hong Kong last week with a job to do and had no time to waste hanging around glitzy hotel coffeeshops meeting the press and airing her ego. Instead, she was happy to chat over a plate of canteen-issue sandwiches in an insalubrious room at the back of TVB's Clear Water Bay studios. Mack is the public face of Dow Jones and Company, but is better known in Hong Kong as anchor and editor of The Wall Street Journal Report, which airs every Monday evening on TVB. She is in Hong Kong with producer Ken Witty - for the first time - to work on the programme's offspring, a new weekly show called The Asian Wall Street Journal Report, which Dow Jones hopes will increase its presence - and its revenue - in the region. ''We are seeing what the world is seeing,'' Mack said. ''The balance of economic power has shifted and is still shifting. Dow Jones is very Asia-oriented.'' The half-hour programme, starting on TVB tomorrow, will be produced both in Hong Kong and New York by Dow Jones' broadcasting arm, Wall Street Journal Television. Mack is spending a hectic week filming in Hong Kong. The results will be sent via satellite for cutting and splicing in New York. In the middle of all the chaos, Mack still maintains all the coolness and confidence one would expect of a television anchor, but none of the arrogance. She has been unfairly referred to as a New York boardroom pin-up, but she is no carefully-groomed, on-screen puppet. Mack earned her stripes for 10 years on Wall Street in a number of high-profile, high-stress research and money-management positions. Before that, in 1982, she was founding editor of the live American news programme Business Times and, in 1986, set up her own news and production company, hiring 50 people in four months to produce business programmes for syndication throughout the US. ''This new programme is being aimed specifically at Asia,'' Mack said. ''We will be talking to the people that matter, the economists and businessmen who have made Hong Kong so successful. ''About two thirds of the programme will focus on Asia. The other third will deal with international issues, but from the Asian viewpoint. We will be looking in detail at the way economic and business developments affect this region.'' ''Asia is where the money is,'' Mack said. ''Companies such as Sotheby's and Christie's are well aware of that, and so are we.'' Mr Witty, executive producer of Wall Street Journal Television, is hoping Dow Jones' television operations will expand further in Asia, complementing its already substantial publishing interests - Dow Jones owns the Asian Wall Street Journal newspaper and The Far Eastern Economic Review magazine in Hong Kong. Once filming is finished in Hong Kong, Mr Witty will fly to Singapore, then Tokyo. ''Our future here is long term,'' he said. ''There is a great deal of work to do.'' Mack, meanwhile, will try and grab a few days of sightseeing - she wants to go up The Peak - before heading back to her Manhattan home and husband Walter, deputy chief police commissioner of New York City. ''I'm a city girl,'' she said. ''I woke up on the first morning in Hong Kong and could hear the distant rumble of traffic from below. It made me feel right at home from the start.''