The popularity of Korean movies and TV dramas has made City University (CityU) launch a programme aimed at promoting the region's language and culture in Hong Kong.
An associate degree course in Korean and Chinese/English bilingual communication studies, to be launched this summer, is the first of its kind in the SAR.
It hopes to provide students with a strong foundation in Korean language and contemporary culture, including an understanding of Korean business practices, for application in the workplace or for further studies.
To help students develop all-round skills, they will also be given training in desktop publishing and internet communication.
'The Korean component in the programme provides a strong foundation, enabling students to acquire an appropriate level of proficiency in spoken and written Korean,' said deputy programme leader Kang Kim Hye-won.
'In addition to receiving practical language training, students will also learn about Korean culture and society.'
