The Singapore-based trade show CommunicAsia is hoping to outstrip its Hong Kong rival ITU Telecom World by opening up to a wider range of industries, smaller companies and Chinese firms. The rub is that Hong Kong is planning to do the same thing for its event. A showdown looms for the two trades shows next year as the organisers race to sign and lock up large corporate sponsors, lease contracts on thousands of square metres of exhibition space, and claim bragging rights for hosting the region's most important communications industry event. Senior executives from the two sides have downplayed the tough competition for industry investment and trumpeted the salient advantages of their respective events. 'I have no doubt that Telecom World in Hong Kong will be a successful show,' said Stephen Tan, chief executive at CommunicAsia organiser Singapore Exhibition Services. 'But we are confident of CommunicAsia's relevance to the information and communications technology industries in the region, and how the annual show attracts a high proportion of quality international trade visitors interested in purchasing new technologies and solutions.' This year's Singapore show, scheduled from June 14 to 17, is expected to draw new exhibitors and visitors from the computer graphics, animation and content-creation market. The move reflects a growing supply chain formed by digital convergence in the computer, communications and consumer electronics sectors. Mr Tan said more start-up companies from across the region and expansion-focused mainland firms such as Huawei and ZTE had already committed to the show. Leading industry players signed up included Samsung, LG Electronics, Siemens, Sony Ericsson, Acer, Lucent Technologies and Motorola. Secretary for Commerce, Industry and Technology John Tsang Chun-wah said last week that Telecom World, to be held from December 4 to 8 next year, would extend to a wider range of industries, including digital entertainment and content suppliers, and smaller companies from Hong Kong and the mainland. 'There will no doubt be a massive turnout of notable mainland and international companies,' he said. Official estimates are that Telecom World will attract about 100,000 overseas visitors.