A CARTOON character with spiky hair and a red T-shirt called Green Marshal is the face of green issues at Hang Seng Bank. Green Marshal is the representative of the bank's Go Green awareness campaign and was designed by the staff to generate interest in the campaign His mission is to spread four major environmental messages - save energy, conserve water, reduce waste and recycle waste. 'We want to promote green messages in a softer way,' said Alison Ho, senior public affairs manager of the corporate communications department. 'Green Marshal helps us to link green ideas with everyday life.' Every morning, Green Marshal greets 7,000 staff with his messages in a radio broadcast. The cartoon character can be seen in all of the bank's branches - on posters hanging in lift lobbies, on labels in pantries and toilets, on photocopiers and fax machines, on web games, and in the staff magazine - always reminding staff to 'go green'. Green Marshal also hosts a special environmental section on the bank's intranet. 'Everybody in the bank loves Green Marshal,' Ms Ho said. 'He's the most popular member in the Hang Seng family.' The character is central to the Hang Seng Go Green awareness campaign, which also involves a number of eco-friendly programmes. The 'Green Ambassador' scheme was one of the earliest. It was launched in October 2003. Now there are 120 green ambassadors in the bank recruited from all departments. They promote green messages in their respective departments and assist in the implementation of the bank's environmental management system. They also organise staff activities such as visiting farms and landfills. Environmental training videos have been produced and distributed to all departments. Green messages are conveyed in staff handbooks and staff induction material. There are also cross-department environmental inspections conducted monthly at the bank's headquarters. A 'Wise Go Green' campaign was organised last year in which staff were invited to propose environmental initiatives. About 500 proposals were received. In 2003, a 'Green Enhancement Award' was introduced for the most creative and cost-saving ideas. Staff members are also encouraged to generate and suggest innovative ideas in a less formal manner through e-mails, a hotline or through the green ambassador in their departments.