WITH SO MUCH information now readily available on the internet, 'self-Googling' is becoming an essential career tool. To prevent damning information from emerging in embarrassing places, some career advisers suggest conducting an internet search on a weekly basis. My own Google experiment revealed two companies in the United States that had quoted me inaccurately on their webpages. However, I have heard far worse stories. For example, one job seeker did a self-search and found a similarly named porn star. If you have shared your opinions in chat rooms or logged your thoughts in a blog, the risk of being poorly represented on the internet increases. One multinational organisation ran a search on a candidate and found the applicant had posted a rant about the 'evils of corporate America'. Unless the candidate was applying for a job as a political columnist, this information would probably not convince an employer of his or her potential. Other risks come from the use of online job sites. If you have ever posted your resume on the Web, you must make sure the details are consistent. These days, you simply do not know who has had access to previous copies. If you find inaccurate information on the internet, you can ask website owners to remove it. However, it can take months for search engines to remove the information from their cached records. Google provides detailed advice for removing data from its records on www.google.com/remove.html . In the meantime, take action to minimise the impact of negative or inaccurate data. It is probably best to raise issues with the recruiter early in the selection process. Job searching is all about managing your personal brand. Put your public relations hat on and make sure only the most positive and accurate information about you is circulating in cyberspace. Think twice about what you post on the internet - you never know how it might come back to haunt you.