About a dozen angry Hong Kong Arts Festival-goers recently demanded their money back because - after seeing artist/singer Cedric Chan Ho-fung's face on publicity material - they assumed Come Out and Play was a theatre production. In fact, it was an independent music concert. How did that happen? 'I don't know what to say,' says Chan (below), who is lead singer of Gayamyan. 'I think it's a shame. But you would have thought that, before forking out hundreds of dollars, people would find out more about the programme. How can they go to a show without knowing what they're going to watch? 'Maybe those who bought the tickets made a mistake and wanted to find a scapegoat. Maybe they saw my face on the posters and thought it was an East Wing, West Wing show [a Zuni Icosahedron/Edward Lam Dance Theatre joint production series]. 'It's hard to market arts shows in Hong Kong. On the one hand, you need to get the artistic message and content across. On the other, you want to make the show have mass appeal. Hong Kong people are used to decoding simple and direct messages. So, if you have a poster that requires people to think, or that contains more than just one message, chances are they just won't get it. To me, that's a little shocking.' So, did the peeved punters get their money back? According to festival organisers, they have yet to make an official complaint.