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SCMP Reporter

Product: Cyber-shot DSC-T7
Price: $3,990
Pros: A full-featured pocket companion for both casual users and photography enthusiasts
Cons: So light and small that it is easy to lose

Sony took the wraps off its first Cyber-shot product, the DSC-F1, in October 1996 and promptly raised the potential of the consumer electronics industry's nascent digital still camera market.
The Tokyo-based company promised that its new line of digital cameras would help bring 'the fun of shooting pictures' to more people around the world. It did not disappoint.
Designed with a compact body that resembled the Walkman, the 0.35-megapixel DSC-F1 was equipped with various unique features. The camera allowed novice users to capture moving targets with no blur, try advanced functions such as shooting trailing images, and shoot four consecutive images using its Time Machine mode.
Almost nine years since,  Sony has held fast to its vow with a regular launch of new products designed for consumers to enjoy taking digital pictures. 
Proof of that has come in the form of the new ultra-slim Cyber-shot DSC-T7,  which Sony claims is 'the world's thinnest camera'.

Measuring 91.7x60.2x14.7mm and weighing around 130 grams, the easy-to-carry DSC-T7 packs plenty of features in its svelte stainless steel-encased body.
It is a 5.1-megapixel camera with a 2.5-inch Clear Photo liquid crystal display screen supported by Sony's Real Imaging Processor circuitry and a Carl-Zeiss Vario-Tessar zoom lens.
The new Cyber-shot supports MPEG Movie VX continuous recording of high-resolution video at 30 frames per second. Sony's NP-FE1 battery also extends camera use to 150 shots per session.
It allows for a super-fast start-up of about 1.1 seconds. Built-in functions include auto-focus, auto-exposure and 10 preset scene modes. It also has a magnifying glass that allows the camera to focus even at a 1mm distance.
The DSC-T7 supports Memory Stick Duo and Memory Stick PRO Duo media. It also supports PictBridge technology, enabling users to select the print size on the screen and print directly to a compatible printer without connecting to a computer. 
Pre-orders for the Cyber-shot T7 will be accepted from tomorrow until March 30 on the Sony Style website (www.sonystyle.com.hk)   and Sony shops in Hong Kong.



Sony presents world's thinnest camera