Sony has tossed its hat into the digital camera industry's growing ultra-zoom market with the new Cyber-shot DSC-H1. Priced at $3,990, the 5.1-megapixel DSC-H1 camera is designed for photography enthusiasts. It comes with a 2.5-inch colour display, 32 megabytes of memory, movie-recording functions, manual modes and flexible auto focus, and a 12x optical zoom lens, which supports up to 24x digital zoom and panoramic focal lengths at 36mm to 432mm. Emulating the style of other ultra-zoom models from Kodak, Konica Minolta and Nikon, the DSC-H1's body is moulded in the form of a traditional single lens reflex camera with a bulky right-hand grip. The DSC-H1 comes with a unique Super Steady Shot, an optical image stabilisation system that counteracts camera shake to ensure sharp images every time. This also helps low-light photography by allowing slower shutter speeds, and reducing the risk of image blur from camera shake.