Jargon

New media Advertising streams that include web-based or interactive advertising.

Client stewardship A system for developing lines of communication with a client so that issues and questions can be appropriately addressed.

Competitive analysis

An investigation to find out how products of competitors compare.

Expense management To limit wasteful spending and to keep a record of what is spent.

Split Running two versions of a magazine advert, with each version distributed in successive issues of the magazine.

Ad page exposure (APX)