Television Broadcasts is betting its vast archive of Cantonese dramas and variety shows will find a receptive audience in far-flung Chinese communities through the internet. TVB, which launched video-on-demand services in the second half of last year, has since signed up partners in Taiwan and South Korea and now hopes to find more customers at Filmart, the industry exposition that began in Hong Kong yesterday. 'We see tremendous demand from internet users, especially in Taiwan,' said Anthony Ho Ping, a division manager of content licensing at TVB International, the company's distribution arm. 'Our monthly subscription revenue has increased two to three times in the past five months.' TVB does a brisk business providing content to video-rental shops in markets with large Chinese communities, but Mr Ho sees rentals being replaced by video-on-demand services. 'It is definitely a major revenue driver for us in future,' he said. 'The video-on-demand market will be mature in two to three years, with strong demand from young audiences, and it will contribute an equal amount of sales as our traditional video-rental business.' For example, overseas viewers wanting to catch up with War and Beauty can visit Now.com, the content portal operated by fixed-line telephone company PCCW. In Taiwan, TVB is partners with Hi-Net, the internet service provider of dominant telephone company Chunghwa Telecom. Taiwanese viewers pay a monthly subscription fee of about $100 to $150, or they can pay per view. The broadcaster is also in talks with mainland internet service providers and hopes to launch similar services there in the second quarter. Programming is available in Cantonese or Putonghua. TVB offers only streaming video, as downloading and saving to a hard drive is not permitted because of piracy fears.