SHKP expects up to 100,000 people per day to visit APM over the Easter holiday Shopping until midnight, it seems, is better than watching television and up to 100,000 people are expected to flock to Sun Hung Kai Properties' APM mall each day over the Easter holiday. The developer said 60 tenants, or about 40 per cent of the total, have opened for business in the shopping centre, which is part of the fifth phase of its Millennium City commercial complex in Kwun Tong. Since the first shop opened on March 16, an average of 70,000 people daily had visited the centre, said Maureen Fung Sau-yim, a deputy leasing manager at Sun Hung Kai Real Estate Agency. A soft launch is planned for next month. 'Shoppers' response for the idea of late-night shopping has been positive so far because many people just don't have much time to shop and relax after long working hours,' Ms Fung said. 'We will have the soft opening for the APM mall by the middle of next month, when 80 to 90 per cent of the tenants move in.' Ms Fung expected the mall's daily traffic to reach 200,000 people when all 150-plus shops open. Ninety-nine per cent of the total 630,000 square feet of the mall's retail space has been leased. Ms Fung said tenants for the remaining 1 per cent were still being selected. APM tenants pay a monthly rent of $80 to $200 per square foot. They will generate approximately $240 million annual rental income for SHKP, Ms Fung said. She added the rental level at its APM mall was comparable with SHKP's flagship mall, Grand Century Place in Mongkok. In terms of APM's tenant mix, Ms Fung said 70 per cent of the shops are retail outlets, the rest food and beverage outlets and entertainment. Located next to the Kwun Tong MTR station, the name APM is a play on the initials representing the morning and afternoon. The mall's retail tenants open from 11am until midnight to allow people to shop for fashion and groceries. Malls in Hong Kong usually close at 10pm. Restaurants in the APM mall are contracted to open until 2am and entertainment spots, including karaoke bars, can operate until dawn. Anchor tenants signed up so far included Aeon, which will operate a 33,000 sq ft Jusco store - the largest supermarket in the district. Other prominent tenants include Japanese lifestyle store Muji and a 500-seat CitySuper food court.