A ban on the sale of 48 high-end brands outside department stores has not stopped vendors at Beijing's new Silk Alley Shopping Plaza from selling imitation luxury goods. The Beijing Administration for Industry and Commerce last week said if any banned products were found, the people selling them would be treated as trademark violators. The Silk Alley Shopping Plaza's predecessor, the Silk Market, was renowned for being a hotbed of counterfeit products, and the operators of the new mall had pledged to strictly monitor the sale of fake goods. However, shoppers could pick up fake Louis Vuitton or Burberry handbags - brands which are on the watchdog's list - for about 100 yuan yesterday. The Columbia brand is not on the list and jackets with the manufacturer's logo could be seen in the mall for about 280 yuan. But jackets under the North Face label, one of the old Silk Market's best-sellers, were much less visible yesterday. North Face is one of the four dozen product lines that can only be sold in Beijing department stores. The list was expanded to 48 on Wednesday to cover 25 more brands, including Cartier and Gucci. One vendor selling North Face jackets said the ban would not work. 'It's useless,' the trader said. 'If there is demand, we'll sell it.' Other stallholders were offering similar coats without the North Face logo, but said it could be supplied. Asked why the finished coat was not displayed, the seller said: 'We are not allowed to sell the jacket with the North Face logo, but we can sell it under the table.' Operators of the capital's eight main market-style malls said retailers would receive a warning the first time they were caught selling banned goods and would lose their stalls after the second time. A representative of the commerce administration's Jianwai bureau, the body that is charged with supervising the shopping plaza, said the matter would be investigated but declined to comment further. The administration's inspection team director, Wang Xuewei , said his team and another office under the administration would conduct a joint investigation in the coming days to crack down on the sale of counterfeit products in markets.