THE smiling Fairwood clown is going upmarket in search of new customers.
The popular chain, normally noted for the rapid turnover of its diners, is hoping to introduce a less frenetic atmosphere at its Wan Chai Road outlet.
This Fairwood's, at least, is a place where staff may make suggestions about what to eat. The chef may even appear to ask customers if they are enjoying their meals.
Symbolic of Fairwood's changing image is a revamped clown, with softer eyes and a supposedly broader smile.
And while the company's emphasis on the mainland market makes its shares a China play, the clown has been given a green, rather than red background. Green will also be a feature of Fairwood's new decor.
That should be good news to those who constantly confuse Fairwood with head-on rival Cafe de Coral.