THE smiling Fairwood clown is going upmarket in search of new customers. The popular chain, normally noted for the rapid turnover of its diners, is hoping to introduce a less frenetic atmosphere at its Wan Chai Road outlet. This Fairwood's, at least, is a place where staff may make suggestions about what to eat. The chef may even appear to ask customers if they are enjoying their meals. Symbolic of Fairwood's changing image is a revamped clown, with softer eyes and a supposedly broader smile. And while the company's emphasis on the mainland market makes its shares a China play, the clown has been given a green, rather than red background. Green will also be a feature of Fairwood's new decor. That should be good news to those who constantly confuse Fairwood with head-on rival Cafe de Coral. ''Green means energetic and environmentally conscious,'' said managing director Dennis Lo Hoi-yeung. The 4,500-square foot, $400,000 Wan Chai outlet is the first to change its style. Mr Lo said the adaptations had been made to attract more customers. The company reported lower-than-expected results for the year to March 31.