Jackie Chan is about to reach new heights of ubiquity. He's already been all over our silver screens; you can dine at his G-Sushi chain of restaurants; and since he started his own brand at the end of 2003, Jackie Chan clothes, timepieces and accessories are all over town.
And now, before the year is out, you'll be able to eat Jackie Chan - or at least cookies, chocolates and oatcakes sold under his name. The star is wading into the food business with the launch of a new label - JC Flavor.
The brand will be 'taking aspirations [sic] from Jackie Chan's quest for excellent quality', the publicity says, by importing foodstuff from gourmet houses and marketing them under the JC Flavor brand. Oatcakes, cookies and chocolates will roll out later this year in Hong Kong and on the mainland before going to international shores.
Maybe they thought food was the next logical step, seeing Chan already has a finger in every pie.