ENTERTAINMENT company Really Useful Group (RUG) plans to inject US$15 million into theatre productions in Southeast Asia over the next four to five years. RUG is a London-based company which will bring Cats to Hong Kong in January next year. Chief executive Patrick McKenna said the company's expansion into Southeast Asia would be a crucial part of its global strategy, in view of the expected dramatic growth in the region. The company has already established two production subsidiaries in the region - in Hong Kong and Singapore. Mr McKenna expects the regional market would eventually account for 10 per cent of the company's world business. The company would also set up a special team in the Hong Kong and Singapore offices to sell and distribute its television programmes within the next six months, in addition to its theatre productions. Although the company targeted Southeast Asia and had ambitions to enter China and India, Hong Kong and Singapore were the priority, said Mr McKenna. He denied the Asian plan was a result of the economic recession in the company's two major markets, the US and Britain. RUG has an annual turnover of more than HK$4.8 billion and worldwide gross box office takings topped GBP1.7 billion (about HK$19.46 billion) for the year ended June 30. RUG was founded by Andrew Lloyd Webber, who now owns 70 per cent of the group with Polygram (UK) Holdings owning the rest.