Hutchison Telecommunications is turning to traditional media stars to help attract users to its third-generation (3G) services. In conjunction with content provider Mind Works, Hutchison has launched '3G Roundtable', featuring well-known columnists and writers in Hong Kong's literary community. The channel features nine columnists, including Chip Tsao, Lau Sai-leung and Lam Chiu-wing, whose bylines appear in leading newspapers and magazines. While 3G enables high-speed applications, such as video downloads, the written word remains a popular form of content for mobile subscribers. On the mainland, an entire literary industry has grown up around the SMS novel. Mind Works managing director Carmen Kwong Wing-suen said 3G Roundtable would tackle cultural, social and political topics. Customers are charged one mobile credit and $1 per download, on top of a $20 monthly subscription. Mind Works and Hutchison will share revenue from the service. Non-subscribers can view the content for one mobile credit and $3 per download, which may seem costly compared with the $6 charged for a local newspaper. 'The columns provide a platform for expressing different opinions, and in the long run we plan to allow users to post their works in the form of 3G blogs,' Ms Kwong said.