A HONG KONG sales and marketing executive in his 30s whose hair is starting to grow back after using Trichogen describes the feeling as 'better than closing a multimillion-dollar business contract'. The publishing industry executive said he started to realise that his hair was getting thinner when he turned 30. He went to a succession of hair growth clinics to try to find a cure for his condition, but none of them could help him. Their treatments were expensive and ineffective. 'I believe many men just like me have privately visited hair growth centres to try to cure their hair loss,' he said. 'After trying Trichogen just for a few weeks, I have found it very effective in removing excess oil and relieving hair loss. 'Hair is now growing back on both sides of my head. When you see thick hair growing back, it is a feeling that is much better than closing a multimillion-dollar business contract.' A study in Hong Kong found that 89 per cent of men said they agreed that a full head of thick and healthy hair improved their confidence, while men in senior positions said they believed a full head of hair was a reflection of status and personal success.